Media relations for Fulton Schools faculty
Our team can help you identify newsworthy stories, prepare for interviews, connect with journalists and amplify coverage through Fulton Schools and ASU channels.
Amplify your research findings
The Ira A. Fulton Schools of Engineering Communications and Marketing team helps faculty share research, expertise and innovation with audiences that matter. Media coverage can expand the reach of your work, strengthen your professional reputation and showcase the impact of ASU Engineering research on society.
Why engage with the media?
Media coverage helps people understand why engineering research matters and how it affects their lives. Strategic media engagement can:
- Increase awareness of your research and expertise.
- Strengthen the visibility and reputation of the Fulton Schools.
- Support student recruitment and retention.
- Highlight research impact for funding agencies, collaborators and industry partners.
- Create opportunities for partnerships, speaking engagements and professional recognition.
- Demonstrate how engineering solutions address real-world challenges.
When should you contact the Communications and Marketing team?
Reach out whenever you:
- Receive a request from a journalist, blogger or content creator.
- Have a newsworthy research publication, award or grant announcement.
- Are leading a project with significant societal, economic or technological impact.
- Have expertise related to a topic currently in the news.
- Are planning a conference presentation, demonstration or public event.
- Need help preparing for an interview.
Early coordination gives us the best opportunity to support your outreach and extend the reach of your message.
What makes a research story newsworthy?
Not every research project is a news story. Journalists often look for one or more of the following qualities.
Impact
Why does the work matter?
Research that affects people’s lives, influences industry, improves communities or addresses significant challenges is more likely to attract attention.
Timeliness
Why is the story relevant now?
Connections to current events, emerging technologies, policy discussions or ongoing public conversations can increase media interest.
Innovation
What is new or different?
Novel discoveries, unexpected findings or creative approaches often capture attention.
Human relevance
Who benefits from the work?
Stories become more compelling when audiences can see how research affects people, communities or everyday experiences.
Visual opportunities
Can people see the story?
Laboratory demonstrations, prototypes, field research, graphics and videos can make complex research easier to understand and share.
Accessibility
Can a broad audience understand it?
Research stories are strongest when they can be explained clearly without specialized jargon. Our team can help translate technical concepts for public audiences while preserving accuracy.
How we can help
The Communications and Marketing team can support you throughout the media process by:
- Identifying story opportunities.
- Developing news and feature stories.
- Connecting you with reporters.
- Preparing interview talking points.
- Advising on media strategy.
- Promoting coverage through Fulton Schools and ASU communication channels.
- Highlighting your expertise during breaking news and trending topics.
Our goal is to help faculty communicate research in ways that are accurate, engaging and meaningful to broad audiences.
Frequently asked questions
Media includes more than traditional news organizations.
Examples include:
- Newspapers and magazines
- Television and radio stations
- Online news publications
- Trade and industry publications
- Wire services
- Podcasts
- Bloggers
- Social media creators and influencers
Each audience reaches different communities and stakeholders. Our team can help you evaluate opportunities and determine the best approach.
If a journalist or other media representative contacts you, please notify the Fulton Schools Communications and Marketing team.
Please share:
- The reporter’s name and media outlet.
- The subject of the inquiry and the questions provided, if any.
- The requested interview date or response deadline.
- Any additional details or correspondence you have received.
Our team can review the request, help confirm the outlet and context, coordinate with ASU Media Relations when needed, and advise you on next steps.
Please notify us even if you are comfortable handling the interview independently. Not every media request is appropriate for participation, and checking with us allows us to identify potential concerns and provide guidance. We can also share resulting coverage through Fulton Schools and ASU channels when appropriate.
Contact
If you receive a media inquiry or would like to discuss a research story, contact Lanelle as early as possible so we can help maximize the visibility and impact of your work.